TRACK II: LEADERSHIP & STRATEGY Leveraging a Powerful Job Brand to Source Qualified Candidates — Regardless of Your Company Brand
David Williams
Executive Practice Manager of the Recruiting Roundtable
CORPORATE EXECUTIVE BOARD
SESSION DESCRIPTION Many organizations struggle in both building and leveraging a powerful employment brand to attract candidates, whether their organization’s company brand is recognized in the candidate marketplace or not. This presentation analyzes in detail the central “missing link” in most employment brands -- namely, the branding of the actual jobs themselves. The presentation will draw on the Recruiting Roundtable’s unique quality-of-hire research to help the audience develop a new framework within which to view and address issues related to employment branding. In particular, the Roundtable will show how participants can use the employment brand as a tool to generate excitement and build a structure for candidates to self-select out of the process when appropriate.
Participants will learn:
Common pitfalls made by companies in pursuit of employer-of-choice initiatives.
Tips for constructing successful “job brands” that link to the larger employment brand.